Octeth

Hassle Free Email Design Preview Opportunity!

30th Mar 2008, Posted by Cem under Email Marketing, Product News No Comments »

Being an email marketer or email service provider is a big trouble in todays world, especially when there’s no standard between email clients for rendering the HTML email same.

Testing the design of your HTML newsletter on all email services and clients is a frustrating and time consuming task to do but a must-have procedure to maximize the success of your email campaign.

To help you and save time/money on this procedure, we built up a new online service for everyone who send HTML newsletters and worry about the readibility of the newsletter on different email services.

PreviewMyEmail.com is a free to sign-up service which let’s you submit newsletters and take screen shots of your HTML newsletter in various popular email clients in just a few minutes. You can test unlimited newsletters for only $9.95 / preview.

At the moment, PreviewMyEmail.com takes screen shots of your email in the following email services and clients:

Web Based Email Clients

• AOL Web
• Gmail
• Hotmail
• Yahoo! Mail

Desktop Email Clients

• Outlook Express
• Outlook 2003
• Outlook 2007

We will be adding more email clients to the list in the near future.

Why should I use PreviewMyEmail.com? Can’t I just do this myself?

Yes you can! But this will cost you both time and money! For every change, you will need to send an email to all of your email accounts taken from these services and you will login to each one of them to see if there’s a problem on your email design or not. You will need to create test accounts on all email clients and pay them annual fee to be a premium user. Beside of this, you will need to setup virtual/phsyical machines to test desktop email clients. Probably, this will cost you at least $7,500 USD and lots of time.

What kind of features does PreviewMyEmail.com offer?

When you test your email design through PreviewMyEmail.com, we will take screen shots of your newsletter on various email clients including web based and desktop versions. In just a few minutes, we will show you the screen shots of your email in both images on and images off both. You can submit your newsletter to PreviewMyEmail.com by uploading, copy&paste or sending email to your special account email address.

How can I sign-up?

So easy! Just visit PreviewMyEmail.com and click sign-up button on the top menu. In a few seconds, you account and special access address will be ready for you at no cost. You only pay when you preview your email.

What’s the cost?

Each test package costs $9.95 (discounts available on volume purchases - see sign-up page). We accept credit card and PayPal.

Do you offer API?

Yes, we offer API functionality. You can integrate PreviewMyEmail.com service into your existing application/website by connecting to PreviewMyEmail.com API. You can offer our service as a rebranded service to your customers through API. For more information about API access activation, please visit sign-up page at PreviewMyEmail.com

How do you provide this service?

This service has been developed after several months of research and investment. Octeth has put great human and money resources to this project for offering affordable, highly useful email desing preview service to all email marketers around the world. It’s been hosted on Octeth’s powerful dedicated server clusters.

Who is using PreviewMyEmail.com?

PreviewMyEmail.com is a brand new service but already being used by tens of users and email marketing services including Sendloop.com. In a short time, we will be integrating PreviewMyEmail.com into Oempro3 and Oempro4 series.

Any questions?

Don’t hesitate to contact us via sales {at} previewmyemail {dot} com or contact form.

Free Email Marketing Articles

17th Aug 2007, Posted by Cem under Email Marketing, News, Resources No Comments »

Hi Everyone,

As most of you know, we are publishing useful easy-to-follow email marketing articles on our website. However, we noticed that still some of our users are unaware about this useful resource. So, I decided to post a quick notice to our blog and let everyone know about this section.

We usually post one to three articles every month to this section. There are more than 17 articles in this section.

Here is the list of email marketing articles on our website:

Creating Newsletters

• Importance of Good Subject Lines
• How to Create an Effective E-Newsletter
• Components Of Effective Newsletters That Work
• Importance of Headers and Footers in Newsletters
• HTML versus Plain Newsletters

Mail List Building and Management

• Dealing with your inactive subscribers
• Keeping your mail list members active and loyal
• Five Secrets Revealed in the Special Report on Mail List Building

Readibility and Deliveribility

• Holiday Email Marketing Tips
• Tips to Increase Email Deliverability
• How To Interpret Email Open Rates?
• How Often To Send Your Newsletter?
• Announcing Product Launch with Your Newsletter
• How To Ensure That Your Newsletter Will Not Be Marked As SPAM
• Factors Which Can Improve Your Open Rate
• How To Increase Click-Through Ratio in Your Newsletter?
• Best Days to Send Out Your Newsletters

To see the full article list and read these articles, visit our article section:
http://www.octeth.com/resources/articles/

 

 

Which Fonts To Use In Your Newsletters?

30th Jan 2007, Posted by Cem under Email Marketing, Resources 1 Comment »

We thought that the following research article will help you to choose the correct font for your newsletter.

The article is written by A. Dawn Shaikh, Doug Fox and Barbara S. Chaparro.

In the article, three fonts (Calibri, Comic and Gigi) have been compared and a huge perception difference noticed.

We strongly recommend everyone to read the article at:

http://psychology.wichita.edu/surl/usabilitynews/91/POF.html

New legal requirement for UK Companies

05th Jan 2007, Posted by Cem under Email Marketing, News 1 Comment »

Hi Everyone,

This is a very important reminder for all UK based companies. As mentioned in The Register, UK based companies must now include the following information in their emails and their websites:

• Company registered address
• Company registration number
• Place of registration

You can read more about this new legal requirement in the following address:

http://www.theregister.co.uk/2006/12/21/new_web_email_regulation/

Take care everyone!

An Easy Way To Create SPF Record

20th Dec 2006, Posted by Cem under Email Marketing, Resources No Comments »

Today, I will describe a very easy way to create SPF record on your server. This is a very important setting if you are sending mass emails through your server.

First of all, let me describe what SPF means. SPF is an acronym for Sender Policy Framework. Briefly, SPF fights return-path address forgery. With SPF, you identify your mail server in DNS. In this way, SMTP receivers verify the sender address against this information and eliminate messages from forgeries.

For more information about SPF, please check the following pages:
http://old.openspf.org/howworks.html

Setting up SPF on your server is not a difficult task to achieve. You only need to create SPF setting line and insert it into your DNS server. In the follow address, you will find a very useful wizard which will create the SPF setting line for you. It also describes how to insert this auto-generated SPF setting line into your DNS configuration.

http://old.openspf.org/wizard.html

Enjoy!

Customizing oemPro SPAM-Rating Feature

16th Oct 2006, Posted by Cem under Email Marketing No Comments »

Hi Everyone,

We decided to publish how to move oemPro’s SPAM-Rating feature in-house on your own servers. You will need to install SpamAssassin to your web server in order to perform this customization. Please download the following PDF file and follow all steps one by one to use your own SpamAssassin instead of Octeth’s.

• Click here to download the manual

If you have any comments or add-on requests, just contact us.