Octeth

Free Email Marketing Articles

17th Aug 2007, Posted by Cem under Email Marketing, News, Resources No Comments »

Hi Everyone,

As most of you know, we are publishing useful easy-to-follow email marketing articles on our website. However, we noticed that still some of our users are unaware about this useful resource. So, I decided to post a quick notice to our blog and let everyone know about this section.

We usually post one to three articles every month to this section. There are more than 17 articles in this section.

Here is the list of email marketing articles on our website:

Creating Newsletters

• Importance of Good Subject Lines
• How to Create an Effective E-Newsletter
• Components Of Effective Newsletters That Work
• Importance of Headers and Footers in Newsletters
• HTML versus Plain Newsletters

Mail List Building and Management

• Dealing with your inactive subscribers
• Keeping your mail list members active and loyal
• Five Secrets Revealed in the Special Report on Mail List Building

Readibility and Deliveribility

• Holiday Email Marketing Tips
• Tips to Increase Email Deliverability
• How To Interpret Email Open Rates?
• How Often To Send Your Newsletter?
• Announcing Product Launch with Your Newsletter
• How To Ensure That Your Newsletter Will Not Be Marked As SPAM
• Factors Which Can Improve Your Open Rate
• How To Increase Click-Through Ratio in Your Newsletter?
• Best Days to Send Out Your Newsletters

To see the full article list and read these articles, visit our article section:
http://www.octeth.com/resources/articles/

 

 

Managing Custom Fields and Personalizing The E-Mails

16th May 2007, Posted by Mert under Resources No Comments »

Mailium is one of our email marketing software which has been conceived especially for beginners and novice users. The features of Mailium have been designed with much thought to ease use. In this How-To, I will be explaining the custom field management features of Mailium and how to make use of those custom fields in your newsletters when using Mailium.

What is a Custom Field and Personalization?

The information previously obtained about the subscriber can be used to customize the content of the email you are sending for the purpose of better serving the subscriber. The type of information that was collected, excluding the email address, is called as Custom Fields. The customization of the email content based on this information is known as Personalization. Mailium allows the creation of custom fields and more information, other than email addresses, to be gathered. The content of the email can then be personalized with these custom fields.

Creating New Custom Fields

More information can easily be collected from your subscribers using the 6 available form input types, namely Text fields, Text areas, Radio buttons, Multiple select lists, Drop lists and Check boxes.

Creating custom fields with Text Fields and Text Areas are similarly performed in Mailium. Write the label of custom fields in Label field and select text field or text area from the type drop list. In case the custom field has the default value, change it in Options/Value text field.

Creating radio buttons, multiple select lists, drop lists and check boxes differs only in defining the Options/Value field. A particular format should used in Mailium to define multiple values for these fields.

[Option 1 Label],[Option 2 Label]

An unlimited number of options for these fields can be characterized by modifying the string between the square brackets and separating each option bracket with a comma.

There can be situations where you want to define different values for option labels. By default, Mailium sets the values of the options you have defined same as the option labels. For instance, if you create an option with a label “Male” for a gender custom field, Mailium will set the value of this option to “Male” corresponding to the label, unless you define a distinct value. You will therefore see “Male” on the member browsing screen as the gender custom field value of your subscriber.

As mentioned before, you may want to define dissimilar values for option labels. For example, you have an age custom field and it has options “0-18″,”19-25″ and “26-30″. However, you don’t want to set the values same as their labels due to your CRM database structure or some other reasons. Mailium allows you to define different values for each of your custom field’s options.

[Option 1 Label|Option 1 Value],[Option 2 Label|Option 2 Value]

Thus, you can set a value of “AgeGroupA” for the option “0-18″. This lets you organize your subscriber database better and integrate your subscriber data into other systems effortlessly.

Collecting extra information from your customers/subscribers is an important step in establishing good communication with your subscribers, leading to an effective email marketing.

Useful Links
Mailium Homepage - http://www.octeth.com/products/mailium/
Mailium Feature Tour - http://www.octeth.com/products/mailium/featuretour.php
Email Marketing Terms - http://en.wikipedia.org/wiki/Email_marketing#E-mail_marketing_terms
HTML Form Elements - http://en.wikipedia.org/wiki/HTML_form#XHTML.2FHTML_forms

Which Fonts To Use In Your Newsletters?

30th Jan 2007, Posted by Cem under Email Marketing, Resources 1 Comment »

We thought that the following research article will help you to choose the correct font for your newsletter.

The article is written by A. Dawn Shaikh, Doug Fox and Barbara S. Chaparro.

In the article, three fonts (Calibri, Comic and Gigi) have been compared and a huge perception difference noticed.

We strongly recommend everyone to read the article at:

http://psychology.wichita.edu/surl/usabilitynews/91/POF.html

An Easy Way To Create SPF Record

20th Dec 2006, Posted by Cem under Email Marketing, Resources No Comments »

Today, I will describe a very easy way to create SPF record on your server. This is a very important setting if you are sending mass emails through your server.

First of all, let me describe what SPF means. SPF is an acronym for Sender Policy Framework. Briefly, SPF fights return-path address forgery. With SPF, you identify your mail server in DNS. In this way, SMTP receivers verify the sender address against this information and eliminate messages from forgeries.

For more information about SPF, please check the following pages:
http://old.openspf.org/howworks.html

Setting up SPF on your server is not a difficult task to achieve. You only need to create SPF setting line and insert it into your DNS server. In the follow address, you will find a very useful wizard which will create the SPF setting line for you. It also describes how to insert this auto-generated SPF setting line into your DNS configuration.

http://old.openspf.org/wizard.html

Enjoy!

Wridea.com reviews

08th Jun 2006, Posted by Cem under News, Octeth, Resources No Comments »

Well, Wridea.com is really going well, we have more than 5000 members at the moment and increasing every day. Thanks to everyone for their interest to free Wridea – Idea Management System.

We started to receive tens of reviews and feedbacks every day from Wridea members and now preparing a “Review” page on Wridea.com for publishing those reviews. It will be ready in a day and you will get notified through Wridea blog.

If you are wondering what Wridea members are thinking about Wridea service, stay tuned for tens of reviews.

If you have not tried Wridea for managing your ideas yet, I strongly recommend it. You can cancel your account at any time from your control panel. Wridea.com is completely free service.

Enchant your data with Enchart

25th May 2006, Posted by Mert under Resources No Comments »

Our new service Enchart is on development and design phase. We will soon open a beta area for our beta testers.

By the way, Enchart will let you to put charts on your website or application without installing anything on your server. It will be too easy to setup a chart for your application. In 3 easy steps you will be able to enchant your data with enchart And best of all, it will be a free service.

To subscribe to launch notification mail list, visit http://www.getencharted.com/

Bye for now and keep connected.

Wridea.com is going good

24th May 2006, Posted by Cem under Octeth, Resources No Comments »

It’s been almost 2 weeks since the opening of Wridea.com and it’s going very well. We have a few hundreds of members right now, receiving tens of feedbacks every week from our users. We are quite happy to provide such a useful service to people. Of course, we are using it too

Anyway, we liked providing this kind of services. So, we started developing our second service which will be available just in a few weeks. Well, just for now, i can not describe it so detailed here but I can say that it will be a very useful service for developers, web designers and service providers. That’s all for now

We are getting more experienced in online service development and providing. So, we are planning to share our experiences in here with you. Maybe our experiences can help you to provide better ones.

 

Wridea Blog is now open

23rd May 2006, Posted by Mert under Octeth, Resources No Comments »

From now on, you can keep track of development of Wridea and read idea management articles and thoughts on Wridea Blog. It’s fresh and already have 2 posts.

http://www.wridea.com/blog/

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