Blog
Thanks for the great product
20th Aug 2008,
Posted by Cem under
Happy Customers 
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“Wonderful so far. Took a bit of PHP code to get the embed to work it exactly the way I wanted, but the flexibility of your system allowed me to figure it out. Perfect.” — Greg Ipp
Oempro is great
13th Aug 2008,
Posted by Cem under
Happy Customers
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“The effectiveness of Oempro is great. Finally we can measure the success of our mailings. Conversion is the magic word.” — Quintijn Smith — LS Hosting
Delivery Checklist
30th Jul 2008,
Posted by Cem under
Email Marketing
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We decided to write a checklist article for anyone who is interested in sending opt-in mass emails but worry about the email delivery. If you are targeting the highest delivery rate, we strongly recommend you to follow this check list.
- Mail Server IP Address(es)
Use a consistent IP address to send bulk email. Be sure that your mail server IP address(es) are clean and not black listed. Use http://dnsstuff.com/ for detailed reporting and monitor daily. - Reverse DNS
Be sure that valid reverse DNS records for sender IP addresses set correctly. This is a must-have. - From: Email Address
Be sure to use the same “From:” email address for your emails. Never change from email address when sending bulk emails. You may be banned from email services and considered as a spammer. - SPF/SenderID Records
Publish SPF record for your sender domains (http://spf.pobox.com/wizard.html) - DKIM/DomainKeys Authentication
Sign your domains with DKIM/DomainKeys (http://antispam.yahoo.com/domainkeys and http://www.dkim.org/) - Unsubscription Link
There should be clearly described and noticeable unsubscription link inside your emails. Don’t afraid about inserting remarkable unsubscription links inside your emails. Let your recipients go if they don’t want to read your emails. Otherwise, you will let them to mark your emails as “spam”. Unsubscription process must be a single-click process. - Bounced Emails
Ability to filter and delete bounced email addresses. Never send emails over and over again to bounced email addresses. - List-Unsubscribe
List-unsubscribe email header. This header will let your recipeints to unsubscribe with a single click through their email clients or services usch as Hotmail/Live Mail. - Recipient Email Address
Explicitly indicate the recipient email address inside the newsletter. By doing this, you may avoid misunderstandings when the recipient forwards your email to a friend. - Reply-To Address
Be sure that reply-to email address is being monitored. All replies will be sent to reply-to email address. So, be sure that it’s being monitored. - Multi-Part Email
Be sure to include plain version of the content if you are sending HTML newsletter. - Bulk Sender
Precedence:bulk header should be included. In this way, email services will consider you as a bulk sender and it will decrease the chance of marking you as a spammer. - Individual White Listing
Request recipients to add the “from:” email address into their contact lists. This will help you to pass spam filters easier. - Abuse Registration
Include abuse email address in the email body. And don’t forget to register your abuse email addresses in http://abuse.net/ - Domain Life-Time
Be sure that your sender domain WHOIS record information is up-to-date and on abuse.net. Be sure that your domain expiry date is not close as this will decrease the reputation of your domain.
We hope this checklist help you to maximize your email delivery. Every item in this list is a must-have for professional email marketing.
Addition to this check list, don’t forget to follow all terms written in http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm
We heard you and released Oempro Hosted Edition!
30th Jul 2008,
Posted by Cem under
News
2 Comments »
Yes, that’s right. We heard you, all those hundreds of requests about hosting Oempro on our servers and providing you access with an affordable pricing table.
We are aware that many of our visitors are hosting their websites on a shared or on a very limited VPS (Virtual Private Servers) and they don’t enough experience/know-how about running an email marketing application with a maximized email delivery.
Now, you can get benefit of the most trusted and popular email marketing application even you don’t have a powerful server. In fact, you don’t need a mail server right now. Oempro Hosted Edition gives you all capabilities of Oempro but keeps you away from all those technical stuff.
Just focus on your email campaigns and leave the rest boring technical details to the experienced Octeth Team.
Oempro Hosted Edition starts from $5 per month and there’s no setup or hidden fees.
For more information, please visit http://octeth.com/products/oempro/hosted/
Thanks to everyone who has shared their feedbacks with us and let this new service born.
Oempro is elegent in its delivery
23rd Jul 2008,
Posted by Cem under
Happy Customers
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“We have OEMPro installed in a number of large customers who use this product weekly. The product is elegent in its delivery and equal to that is the masterful and timely support we get when it is needed.” — Philip Fell — Host-Central
Oempro4 Editions
23rd Jul 2008,
Posted by Cem under
Oempro4
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As we are coming to the end of Oempro4 development, we are also deciding the editions of Oempro4. Based on our 9 years of email marketing experience and feedbacks received from thousands of Octeth customers, we shaped Oempro4 editions in following plans:
- Individiual Edition
- Marketer / ESP Edition
Let me explain each edition briefly below:
Individual License
This edition targets individuals and small businesses who are willing to run their own email campaigns. This license will include a single user pack. Additional user packs can be added. The price of this edition will be highly affordable and include all professional features that an individual or a small business will need.
Marketer / ESP License
This edition targets professional email marketers and email service providers (ESP). This edition includes all functionality of Individual License plus more for running professional email campaigns, tracking results, managing spam complaints, etc. This license will include multiple user accounts. Additional user packs can be added. With this edition, a company can build and run a professional email marketing service just like Sendloop.com, ConstantContact.com or Aweber.com easily.
The feature sets of both editions will be announced later on. We will be including all features required to run a professional email campaign in both editions targeting all user segments.
Source Code
Source code of both Oempro4 editions will be 99% open source. We will be encrypting only the core module which will include the license validation algorithms. Therefore, Oempro4 will require Ioncube or Zend to run Oempro4 — usually, one or both of them available in today’s servers as a default application. We are sorry to add another requirement for Oempro4 but in order to save and protect our efforts and fight against piracy, we need to take such a precaution. This will not affect any customizations made to the source code because Oempro4 will be 99% open source. You can still customize the source code to integrate into your projects and systems.
We need your help: Please fill out our short surveys!
01st Jul 2008,
Posted by Cem under
News
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We published 4 very-short surveys on our blog and looking forward to see your answers. Your answers will help us to make better decisions considering your answers.
Survey: What is your server type?
http://octeth.com/forum/showthread.php?t=3096
Survey: Which PHP version do you have installed?
http://octeth.com/forum/showthread.php?t=3095
Survey: Which control panel do you use?
http://octeth.com/forum/showthread.php?t=3094
Survey: What is your server operating system?
http://octeth.com/forum/showthread.php?t=3093
Looking forward to your answers. Thank you!
Stay in the loop
24th Jun 2008,
Posted by Cem under
Octeth
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We post frequent updates to our Twitter accounts. So, if you are interested in getting notified more frequently about our services and products development phases, just stay in the loop with;
Octeth, Oempro3 and Oempro4 udpates:
twitter.com/octeth
Sendloop.com
twitter.com/sendloop
PreviewMyEmail.com
twitter.com/previewmyemail
Wridea.com
twitter.com/wridea